Images account for nearly two-thirds of average webpage bandwidth, making them a primary culprit for slow load times. Read on for some other ways to further optimize your images! Why image optimization matters To find out more about how to enable AVIF in your image pipeline, you can check out our Images API documentation.īut AVIF formatting is just one great opportunity you can take advantage of. The image conversion is deployed entirely in the background by our API - editorial users don’t need to change their graphics workflows to take advantage of AVIF. This gives you improved SEO performance and reduces bounce rates on your pages - people have short attention spans! The AVIF image format reduces image file sizes, meaning your pages load faster than ever. This is why we’re excited to announce the release of AVIF image conversion as part of the Contentful Images API. This tells Google and other search engines that your web content and its performance are high quality and should be prioritized in results. Faster loading images create positive web experiences for readers, keeping them on your site longer. It’s no surprise that more than 27 million websites on the internet use a CDN.Bonus: Contentful now supports AVIF image formatting!Īs you’ll learn throughout this post, image quality and load times have a drastic impact on the SEO performance of your website. Serving cached content through a CDN can reduce the load on your WordPress hosting and bandwidth usage. Some CDNs even offer a WordPress plugin to optimize images and improve the delivery and distribution of cached content on their network. Use a Content Delivery Network (CDN)ĬDNs cache and serve static content like images through a network of servers distributed globally. Image optimizer plugins let you exclude images from lazy loading. However, it’s best to use optimization plugins because lazy loading images above the fold, such as featured images, can cause LCP issues. Since WordPress version 5.5, all WordPress sites support lazy loading by default. Lazy loading delays loading WordPress images below the fold and improves the site UX. Suppose you want to avoid compressing images for WordPress. Popular optimization plugins for WordPress like EDefer Offscreen Images Most compression plugins support WebP images instead of AVIF as it’s compatible with more browsers and offers better results with both lossy and lossless compression. They load faster in web browsers and consume less bandwidth. Next-gen formats like AVIF and WebP compress images without compromising quality. You can use image compression plugins such as WP Smush and ShortPixel Image Optimizer to bulk optimize images on your WordPress website. In contrast, lossless image compression retains all data and doesn’t affect the file size. You can optimize images in WordPress via compression using two methods - lossless compression or lossy compression.Ĭompressing your images using lossy compression removes data from the image and reduces file sizes. Compress ImagesĬompressing images is the best way to optimize images for the web without losing quality. You can use image-editing software like Adobe Photoshop and image optimization plugins for this.įor those on a budget, free online image optimization tools like can help reduce the image size without sacrificing image quality.īut what can you do about the existing images in your WordPress media library? You can use a WordPress image optimization plugin. Properly Size New Imagesīesides image file formats, you need to resize images to match your website layout. You don’t need a WordPress image optimizer for it. If you need to upload a WordPress image containing graphics and illustrations, you can use an image file format like PNG. The JPEG image format is better suited for raster images like photos of people and objects. Generally, most image files are either JPG, GIF, or PNG images. Selecting the correct image format is the first step to optimizing images in WordPress. Ready to learn how to optimize images for WordPress? Here are six simple ways. How To Optimize Images for WordPress: 6 Simple Ways
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